Advertising · University of Florida
Hi! I’m Sofia. I turn stories into ads people remember.
I’m a third-year advertising student at the University of Florida who is passionate about storytelling and connecting with others through creative content.

Selected work
Campaigns, social content and copy for agencies, nonprofits and small businesses.

A podcast strategy for Universal Orlando
My competitive research project as a Global Promotions intern: eight potential podcast partnerships for the Radio Broadcast Center.
Love Mirrored Back
We reinvented a proposal box that hadn’t changed since the 1800s. I wrote the tagline.

Your dreams shouldn’t have boundaries.
A scholarship campaign for high school juniors. Copy by me.

Local marketing & social
A Gold Honors award submission for UF dining, plus social content that makes genetic testing and mental health feel approachable.

Interviews, features & a choose-your-own-adventure
From a Russian-language TV anchor in Brooklyn to the beloved Marston Library security guard.

Get to know me
My career in advertising began with a passion for writing. I’ve had poetry published in Scholastic’s Best Teen Writing and received national and regional recognition for my short tales and poems. Today, I bring that same creativity to the world of advertising. Some recent examples include crafting a full-fledged campaign for Diamonds Direct and the Horatio Alger Association, selling newspaper ads to local Gainesville businesses and campus departments, and managing social media content for small businesses to help them grow their presence.
I’m an ENFP who thrives on connection and collaboration. I’m naturally outgoing and energized by interacting with people. My birthday falls the day before Halloween, and as a Scorpio, I’ve been told I embody the description pretty well (I’ll take that as a compliment).
In my free time, I enjoy singing, playing guitar, biking, and baking banana bread. My favorite color is green, inspired by my love for nature walks and forest trails. I’m a big fan of chicken sandwiches and firmly believe Gainesville’s best is at Germain’s. I love reading fiction and absolutely love watching sci-fi and action films. I’ve watched all 25 James Bond movies and consider The Great British Bake Off my comfort show. I’m fluent in Russian, have a 14-letter last name, and was an early adopter of Instagram Reels back in 2022. And yes, full transparency, my current LinkedIn profile photo is from my high school prom photoshoot, which I’m aware may be overdue for an update.
- ENFP
- Scorpio 🦂
- 🍌 Banana bread baker
- All 25 Bond films
- Fluent in Russian
- 14-letter last name
- Germain’s has the best chicken sandwich
- 🎸 Guitar & singing
- 🚲 Biking
- 🌲 Forest trails
- Great British Bake Off on repeat
- Early Reels adopter (2022)
Slide into my inbox.
Need someone to manage your socials, spruce up your website, or get your business in front of thousands of Gators? And if you ever need a haiku about your favorite coffee place, I also write poetry.
