Local marketing & social

Client work

Award writing, proposals, social content and promotional copy for clients from Gainesville to Miami to Brooklyn.

The Agency at UF · Copywriter · 2026

Gold Honors for UF dining

I drafted the award submission for University of Florida Chartwells that won Gold Honors: a 24-page book on how Florida Fresh Dining turns more than 45 dining locations into a central part of student life, through its menus, themed events, marketing and sustainability work.

Read the submission PDF · 10.4 MB · 24 pages

GoldHonors for the award submission

45+dining locations across campus

24pages, from menus to the WOW factor

Love where you chomp!

6 of 24 pages. Click to enlarge.

Table of contents: menu and meal strategy, theme development, marketing, student experience, sustainability, the WOW factor

Marketing and student engagement: Wicked late-night breakfast menu, QR codes and a student activation

Event flyers: 2025 Fall Festival and a Halloween drive-in movie night at The Eatery

Florida Fresh Dining tent with Albert and Alberta at a campus event

Chomp This Way: a student at a Florida Fresh Dining food truck

The Independent Florida Alligator · Advertising Sales Representative

An example of the proposals I develop for my clients at The Alligator

I have sold over $3,000 in contracts with The Alligator including both print and digital ads.
Experienced in cold calls to campus departments and local Gainesville businesses and pitch using a rate card.
Familiar with selling print through both inch rates, and an updated modular ad size system.
Proficient in selling digital ads by discussing geotargeting, CPMs and dynamic sizing.

Furniture Country half-page ad contract and digital bundle proposal, with rates, discounts and totals

This is an Excel sheet equipped with built-in formulas that automatically calculate discounts and totals.

MyEMSHealth · Brickell, Miami

Promotional marketing for MyEMSHealth

@coachjenia and @emshealthmiami on Instagram

My work is primarily focused on making advanced genetic testing seem more accessible to potential clients. I helped Coach Jenia distill all the tricky scientific language into short and clear explanations so that people would be interested in learning how these tests can help you make personalized health choices with confidence.

Cellular overview

Turning test results into plain language.

Inflammation explained, with a tip that intermittent fasting might help

Detoxification: your ability to neutralize and remove toxins

Oxidative stress explained, with a tip on antioxidant-rich foods

Methylation explained, with a tip on boosting vitamin B intake

Arena Counseling and Wellness

Some of the work I’ve done for Arena

@arenacaw on Instagram

Awareness-month calendars, gentle check-ins and wellness reminders for a counseling practice’s Instagram.

Instagram posts

May: Mental Health Month calendar of awareness days

…because sometimes “I’m fine” is just a shield.

When you ask how someone is doing, listen for what is left unsaid

Postcard: Let this summer be the season where you start to see more of yourself. With love, Arena

Did you know? 7–9 out of 10 people who get the right help for mental health see their symptoms significantly improve

June: National Employee Wellness Month and Pride Month calendar

July: Minority Mental Health Awareness Month calendar

Wellness checklist: drink water, help someone, do something creative, treat yourself

Little Genius Prep · Brooklyn, NY

Promotional copy for the SHSAT program

Little Genius Prep has been established over a decade ago and since then it dedicated its mission to helping students master SHSAT, SAT, ACT, Regents, Mark Twain/ Bay Academy prep (Math/Computers/Science, Creative Writing, Media) and more.

By popular demand, we have a new Weekend SHSAT Prep Group for current 7th graders starting soon!

Parents, the SHSAT is one of the most competitive exams in NYC: out of 30,000+ students who take it every year, only about 5,000 earn a spot at a Specialized High School. That’s just 17%. At Little Genius Prep, our FULL-COURSE students consistently achieve an acceptance rate close to 100%. Therefore, it is extremely important to start preparing for SHSAT early in the 7th grade.

Our courses are taught by top experts: an NYS-licensed Math teacher with NYC DOE experience and a published author of 5 ELA prep books and multiple academic articles.

Our curriculum covers BOTH Math and ELA sections, has diagnostic assessments to track progress and teaches the exact strategies, tricks, and skills needed for the real exam.

We’ve been at the same Brighton Beach location for over 10 years, and we provide our students with excellent results every single year.

Location: 3065 Brighton 7th Street, in the Medical/Dental Plaza building (basement)
By train: B, Q to Brighton Beach
By bus: B1, B68 to Brighton Beach Ave/Coney Island Ave.
To register call or text us at (347) 229-5498

Slide into my inbox.

Need someone to manage your socials, spruce up your website, or get your business in front of thousands of Gators? Happy to help! And if you ever need a haiku about your favorite coffee place, I also write poetry.

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