Campaign work
Big ideas, tested and presented.
Strategy and integrated campaigns, from insight and tagline to survey data, media value and the client presentation.
Universal Destinations & Experiences · Global Promotions Intern · Summer 2026
A podcast strategy for Universal Orlando
As a Global Promotions intern at Universal Destinations & Experiences, I completed a competitive research project on podcasts: should Universal host them at its Radio Broadcast Center in Orlando, and with whom?
It sizes the podcast audience, looks at who is already doing it (Europa-Park’s Studio 78, Disney, SiriusXM at the Wynn, Baha Mar), and identifies eight potential partnerships, from Las Culturistas and Office Ladies to Dead Meat for Halloween Horror Nights, with a SWOT analysis and media-value estimates.
Inside the deck
7 of 64 slides. Click to enlarge.
Global Promotions & Symphony
Recap, Q1–Q2 2026
Recap decks were part of my day-to-day on the team, along with media evaluation forms and calendars. This one covers the first half of 2026 in Symphony promotions: Universal parks featured across the Comcast NBCUniversal portfolio, from Fandango and Mobil 1 sweepstakes to segments on Access Hollywood, The Kelly Clarkson Show and Top Chef.
From the recap
5 of 14 slides.
Zimmerman Advertising · Summer internship 2025
Love Mirrored Back
During my 10-week summer internship at Zimmerman Advertising, I worked with a team of four to increase national awareness for Diamonds Direct. Instead of taking a conventional approach, we dared ourselves to reinvent something that has remained unchanged for over a century.
Proposal boxes have looked the same since the late 1800s. They’ve held countless rings, witnessed countless yesses, but over the years, they haven’t changed much…
We invented the Mirror Box.
A box meant to reflect the emotions of the partner being proposed to, making the special moment personalized and unforgettable. I wrote the campaign’s tagline:
“Love Mirrored Back”
Survey results
To make sure the Mirror Box would be a hit in the market, I designed and conducted a OnePulse survey.
The campaign was presented directly to Diamonds Direct clients and received an enthusiastic response.
The team in matching Love Mirrored Back T-shirts.
Horatio Alger Association · Scholarships
Your dreams shouldn’t have boundaries.
A scholarship campaign for high school juniors: out-of-home, social and print, all built around breaking out of the box.
Graphics by Dylan Lebensfeld, copy by me, and creatives developed collaboratively.
Click to enlarge.
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Need someone to manage your socials, spruce up your website, or get your business in front of thousands of Gators? And if you ever need a haiku about your favorite coffee place, I also write poetry.